First of all, listing a link on a web directory is a valuable method of gaining substantial web traffic. Web directories are user-friendly, as they allow people to easily find the correct sites under the appropriate categories. In this way, you don’t have to fear if your site hasn’t yet received the top spot in Google’s rankings. People can still find your site and take advantage your services.

Submitting your link to a directory is also an easy way of giving you one-way backlinks. When your website links to another site and that site links back to yours, the search engines consider that to be a two-way link. Search engines tend to discourage “link exchange” tactics, and hold one-way links in much higher regard. Though web directories will agree to include links to your sites, they don’t expect you to provide links to their directories.

Another advantage is being able to include the anchor text of your choice. The anchor text is the term that contains your link. To increase search results, it’s more helpful to choose anchor text with a commonly searched keyword. For example, if you own a law firm in New Jersey and a commonly searched keyword is “NJ law firm,” those are words you should include in your anchor text. Anchor text shouldn’t be something like “click here for information about a great law firm.”

Before you submit your link to a directory, read all submission rules and guidelines. Be careful, since different directories have different rules. Choose the category under which your link will be listed. Choose one that not only makes the most sense, but also gains the most visitors.

A directory submission requires a brief description of your website. The description is normally between 200 and 255 words, and should contain several important keywords as well as accurately describing your site.

Though it’s incredibly tempting, you must avoid turning your directory submission into a sales pitch for your company. Concentrate only on the business facts and the website itself. Avoid using marketing phrases, because that’s a surefire way to get rejected by the directory managers. Think of it as a press release. Be objective, write in the third person, and most of all avoid keyword spamming.

Best of all, most directory submissions are free! Requesting to include a link in the average web directory doesn’t cost a cent, though there are certain professional web directories that may charge high premiums.
At SEO STORM, we provide a directory submission service that will help your website gain the traction it deserves. We only submit to high-quality directories and will make sure all your site details meet directory guidelines.

In an ideal world, all internet article marketing would work this way; but this is the real world. It’s sometimes difficult or time consuming to produce quality content, even just five hundred words. Most people (and you’ll want to avoid doing this) will try to send the same article out to various sources. The modern search engine, however, is not fond of duplicate content, and their filtering processes have made it necessary to keep producing fresh articles. Another practice you want to avoid is what’s known as spinning; that is, changing phrases, ideas, and words here or there to adapt the same article for multiple sources. There are even programs and services designed specifically to remove and replace words, generating a “new” article out of re-hashed content. Though it seems convenient, search engine software catches up with every “new” advance sooner or later, and is quick to punish those who cut corners. Engaging in these techniques will most likely end up with you being penalized on your page rank, which essentially nullifies the whole reason you were writing articles in the first place.

The best tactic, then, is to be selective about which article directories you submit to. A few well-chosen sites, supplied with high quality articles, can provide a lot of kick through backlinks, and boost the reputation and presence of your site or business on the internet. This brings us back, however, to the original problem of generating and submitting this content. If you’re looking to make substantial gains, but you don’t have time to write articles all day, and don’t know which directories are best, it’s better to leave it to SEO experts. Web presence can make or break you on the internet these days, and setting aside capital to promote your business, and grow your customer base, is essential to success; internet article marketing with a professional is not an extra expenditure – it is an investment that is vital to growth.

All the major search engines (i.e.: Google, Yahoo, Bing) rank websites for keywords/search terms based on their relevance. Websites that contain the most quality back links are considered more authoritative and rank higher for their keywords.

It’s actually estimated that 50-70% of Google’s criteria rests upon the quality of back links. Google fully takes into the number and quality of sites that link back to yours. After all, if you have a large number of websites that link back to your site, the search engines assume that it’s full of substantial content that more and more visitors want to view.

Using SEO backlinks is a tremendously helpful method of creating traffic for your website. If a user is unaware of your site and the services that you offer, they will find out about it on other sites. Think of it as the Internet’s version of word-of-mouth. Needless to say, the more traffic you receive, the better chance you get of raking in big bucks for your company. The use of backlinks is such a common practice that many websites buy links to increase traffic.

It’s always helpful to track your backlinks, and find out which sites are linking back to yours. Check to make sure those links contain anchor text, a descriptive labeling of the hyperlink as it appears on a webpage. The search engine robots examine that anchor text to determine the site’s relevance. Someone unfamiliar with SEO may simply write a link that reads “Click here for more information.” Unfortunately, your average Internet user will not type those words into Google, especially not to search for the products or services you offer. If your website offers auto insurance services and that’s a commonly searched keyword, then the anchor text should read “auto insurance services.”

Not all backlinks are equal in quality. For instance, if backlinks to your site are found on sites that contain unrelated content, that will drastically decrease the relevance to the keyword being searched. Certain companies try to place as many backlinks as possible to their sites, regardless of the other sites’ content. Even if you have 100 websites that link back to yours, if 75% of those sites contain irrelevant content, the search engines will penalize you. In other words, quality triumphs over quantity.

Creating backlinks can be tedious and time-consuming, which is why you can log onto our link building services page and learn how we can help you building quality links for your website. Plus, with an experienced link building service, you can get much quicker results and the highest quality SEO.